Modern popular media is engineered for flow . Streaming services removed the friction of the "next episode" button. Short-form video apps removed the friction of the "next video." We aren't just watching content; we are riding a continuous wave of micro-cliffhangers.
We are living in the golden age of too much . Too many shows, too many podcasts, too many short-form videos, and too little time.
So go ahead. Watch the reality show. Read the fan theories. See the blockbuster in IMAX. Just remember to look up every once in a while—the best content is still the life happening right outside your window.
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