Tokyo Hot N0710 Makiko Tamaru The Pussy Award-adds 1 Hit Info

“We don’t chase trends,” Tamaru told the audience, clutching the crystalline trophy. “We wait for the one hit that changes the frequency of the room.”

The honor—categorized simply as “The Award-adds 1 Hit”—is a peculiar, prestigious nod within Tokyo’s entertainment circles. It signifies a single, explosive action that elevates both a creator and their entire lifestyle brand overnight. For Tamaru, that “hit” was the launch of her “Ephemeral Utility” collection, a line of smart-home ceramics that double as sound diffusers. Tokyo Hot N0710 Makiko Tamaru The Pussy Award-adds 1 Hit

The room fell silent as Tamaru, dressed in a deceptively simple charcoal kimono-jacket hybrid, stepped onto the stage. She wasn’t accepting an award for music or film, but for something arguably more elusive in the digital age: “We don’t chase trends,” Tamaru told the audience,

So, what exactly is N0710? Part lifestyle lab, part entertainment atelier, N0710 operates out of a refurbished sentō (public bathhouse) in the Shimokitazawa district. Makiko Tamaru, a former audio engineer turned object designer, has built a cult following by focusing on what she calls “kankaku no kireme” —the beauty in sensory breaks. For Tamaru, that “hit” was the launch of