The Unthinkable Apr 2026

We always wait until we’re standing in the ashes to admit the fire was real.

Not to manifest it. To disarm it.

That’s the unthinkable. Not the impossible. Not the fantastical. But the deeply, terrifyingly possible scenario we refuse to prepare for. In 2012, most people in Hurricane Sandy’s path thought, “It won’t be that bad.” In 2020, even as ships anchored offshore, business leaders whispered, “Supply chains are resilient.” In 2023, as AI models improved at a startling rate, regulators said, “We’ll cross that bridge when we come to it.” The Unthinkable

We have a strange relationship with the edge of our own imagination. We always wait until we’re standing in the

Because the unthinkable rarely announces itself with a drumroll. It arrives quietly, disguised as “just this once” or “it’ll probably be fine.” That’s the unthinkable