PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The truth is, amazing stories are hiding in every category. You just need to know where to look—and how to keep an open mind. The most unforgettable stories often defy easy classification. Consider a literary novel with the pacing of a thriller, a romance set against a dystopian backdrop, or a comedy that delivers genuine existential dread.
We often pigeonhole ourselves. We say, “I’m a crime fiction reader,” or “I only watch sci-fi.” But by limiting ourselves to one category, we risk missing out on incredible narratives that could change how we think, feel, and dream. Searching for- Amazing Stories in-All Categorie...
So go ahead. Break your own rules. Search for amazing stories in all categories. The truth is, amazing stories are hiding in every category
That story could be in a category you’ve never tried. It could be a children’s book, a biography of a person you’ve never heard of, or a weird indie comic from 1998. Consider a literary novel with the pacing of
In a world overflowing with content—from blockbuster movies and bestselling novels to indie podcasts and hidden gem video games—the search for a truly amazing story can feel overwhelming. Yet, that search is also one of life’s greatest pleasures.
You’ll be amazed at what you find.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
