But today, her comfort zone was a smoldering crater.
That’s when her grizzled mentor, a man named Leo who’d been doing SEO since AltaVista was a thing, slid a coffee across her desk.
"You're using toys," Leo said, nodding at her browser tab. "When the patient is bleeding internally, you don't need a Fitbit. You need a scalpel. You need the Frog." screaming frog seo spider review
"Google thinks your site is a labyrinth," she said. "The Frog helped me see it."
Maya presented her findings to the Vintage Vibe team. No pie charts. Just a spreadsheet of 1,204 broken links, 847 bad redirects, and a crawl depth map that looked like a nightmare. But today, her comfort zone was a smoldering crater
Maya never trusted a "health score" again. She kept Screaming Frog pinned to her taskbar. Every Monday morning, she’d crawl her key client sites. She’d sort by response code, check for new 404s, and scan the "Redirect Chains" report for loops.
What it is: A desktop program that crawls websites like a search engine bot. Free for up to 500 URLs. Unlimited with a license (£149/year, which is stupid cheap for what it does). "When the patient is bleeding internally, you don't
The Frog had analyzed every single image on the site. It showed her, in a neat, sortable table, that 60% of her product images had file names like IMG_4421.jpg instead of red-cable-knit-sweater.jpg . Worse, 40% had no alt text at all. But the killer was the file size column. Her hero images were 5MB each. Uncompressed. Massive.