But behind the scenes, a war was brewing. The Pokémon Company in Japan sent a stern letter: Pikachu must only say "Pikachu." No more Indonesian sentences.
"Torchic isn't just cute," she said. "It's new . It's scared. But it's also brave." She then delivered the line not as a coddling owner, but as a big sister: "Kamu takut? Ayo, kita lakukan ini bersama-sama. Berdiri di belakangku." (Are you scared? Come on, let's do this together. Stand behind me.) Pokemon Dubbing Indonesia
It was controversial. Purely, sacrilegiously controversial. Purists raged on early internet forums (which loaded slowly on Telkomnet Instan). "Pikachu isn't supposed to talk !" they cried. But behind the scenes, a war was brewing
"Cha! Satoshi, awas!" (Cha! Satoshi, watch out!) "Pika… lapar." (Pika… hungry.) "It's new
It wasn't the pristine, high-definition version the Japanese or Americans saw. It was something rawer. A third-generation copy of the English dub, with the English text clumsily covered by a white box and replaced with clunky, all-caps Indonesian words. The opening theme song, "Gotta Catch 'Em All!" was left in English, a strange, foreign chant that every kid mangled with pride.
It began not with a grand announcement, but with a whisper. In the chaotic, beautiful, static-filled afternoons of 1999, Indonesian television was a patchwork of smuggled VHS tapes, re-runs of Brazilian telenovelas, and local sinetron that all seemed to share the same crying soundtrack. Then, like a bolt of yellow lightning, Pokémon arrived.
(Don't touch my friend.)