If you use Bodoni for your body copy, you hate your users. Use it for impact (Headlines, Hero text, Logo marks). Save the sans for the fine print. The "New Money Serif" is not a font. It is a vibe shift .
It signals that you have graduated from trying to look like Google (sans-serif) to trying to look like a modern Medici. It is the typography of the person who reads the prospectus and appreciates the binding. new money serif font
That’s fine. It’s clean. Are you switching to a high-contrast serif? That’s power. That’s new money. Do you agree? Have you swapped your Inter for a Garamond? Let me know in the comments. If you use Bodoni for your body copy, you hate your users
For the past decade, the "Tech Bro" aesthetic ruled. It was Brutalist, sans-serif, and screamed: Helvetica. Neutral. Loudly Minimalist. The "New Money Serif" is not a font