Propia Tracking - Logistica

“No,” Val said, zooming in on the dashboard. “Now we have problems we can see .”

“That’s what the QR code is for. They pre-sign online.” logistica propia tracking

“I didn’t even have to call,” the owner said, laughing. “I knew when to have the fridge empty.” “No,” Val said, zooming in on the dashboard

When a family-owned craft brewery’s expansion is strangled by third-party delivery delays, the stubborn eldest daughter risks everything to build an in-house tracking system from scratch—only to discover that the real data problem is closer to home. Part I: The Black Hole For three years, Cervecería Patagonia Sur had grown at a perfect, manageable pace. Their amber ale won a silver medal. Their IPA became the unofficial beer of two tech startups in Santiago. But the expansion came with a silent killer: the delivery black hole. “I knew when to have the fridge empty

“No,” Val replied, tapping the screen. “I built a mirror.”

That night, Val stood in the warehouse, watching the dashboard refresh. Three trucks active. Two deliveries completed. Zero anomalies.

“The customer. To make sure someone’s there to sign.”