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Arrogance And Accords The Inside Story Of The Honda Scandal -
And the tuner community rebelled. Sales of the previous-generation Accord skyrocketed on the used market. Forums filled with rants: “Honda sold out.”
And that, more than any fast car or VIP section, is the truest entertainment there is. Arrogance And Accords The Inside Story Of The Honda Scandal
Arrogance and accords. They sound like opposites. But inside the story of Honda, they’re the same thing: a belief that good engineering, left alone, creates its own culture. And the tuner community rebelled
That arrogance extended to every component. The double-wishbone suspension on that Accord was more sophisticated than what Porsche was using on the 911. The transmission was engineered to tolerate abuse that would grenade a Ford Taurus. And the body panel gaps? Tighter than a Lexus costing twice as much. Arrogance and accords
This is the inside story of how a company that refused to make a V8 engine, that killed its own sports cars, and that once called the idea of a luxury division “unnecessary,” accidentally built one of the most enduring lifestyle brands in history. To understand Honda’s lifestyle influence, you have to first understand its corporate arrogance. And no story captures that better than the early 1990s.
That car—a modified Honda product—became a cultural icon. And while the Integra was technically an Acura in the US, everyone knew it was a Honda underneath. The movie’s massive success turned Honda’s entire lineup into entertainment property.
