Slywotzky Books — Adrian

“The real competitor is not the rival with the better product, but the one with the superior business design.” 2. The Profit Zone (1998, with David Morrison) The Core Idea: Profits are not randomly distributed. There is a "profit zone" where customer needs and company capabilities overlap perfectly. The goal is to design your business to live exclusively in that zone.

A former partner at Oliver Wyman and a Harvard Business Review mainstay, Slywotzky shifted the strategic conversation from protecting market share to redesigning business models . While competitors were fighting over the last 5% of a shrinking pie, Slywotzky was asking: What if you changed the recipe entirely? adrian slywotzky books

If you ask most business leaders to name a strategy guru, they will likely cite Michael Porter (competitive strategy) or Clayton Christensen (disruptive innovation). But Adrian Slywotzky deserves a spot right alongside them. “The real competitor is not the rival with